By far the best pillow I have ever had. Huge fan of purple, from their mattresses to pillows, even sheets. I had the old purple pillow with was great, but way too flat. It looked like a brick you sleep on. Not to say it wasn’t comfortable, but it was just awkward at times. This one just makes your head float at the perfect level, as they added more material on the inside. The only downside is due to its technology, it does come at a higher price point (currently on sale for $143 on their website). If you are able to work it into your budget, you will not be disappointed in the slightest. I highly recommend.